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1. 
   Event reports
   Marketing procurementMarketing procurement

   Sourcing Forum meeting overview (December 2019)

   Overview of the Sourcing Forum held on December 4th, 2019 in New York.

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2. 
   Event reports
   Advertising & policyDigital policyAd techData governancePrivacy & techGDPR

   DGX meeting overview (November 2019)

   Overview of the Digital Governance Exchange (DGX) meeting held on 14 November, 2019 in London.

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3. 
   Event reports
   Marketing procurementMarketing procurement

   Sourcing Forum meeting overview (October 2019)

   Overview of the Sourcing Forum held on 8 October, 2019 in Amsterdam.

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4. 
   Report
   Trends & forecastsBrand purposeBrand reputationGlobal Marketer Week

   Project Reconnect masterdeck 2019

   Open to WFA members only

   Project Reconnect is WFA’s effort to develop a better understanding of what people want and expect from brands and help…

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5. 
   Report
   Global Marketer WeekMarketing procurementMarketing procurement

   Best practice: global media transparency & contracts (2017)

    Challenges with contracts, transparency and remuneration are considerable and commonplace among members. The Transparency…

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6. 
   Report
   Advertising & policyBrand purposeBrand reputationGlobal Marketer Week

   7 Deadly Sins of Marketing

    New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…

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